Frequently Asked Questions
- Q. Why is a hotel for Southern Village?
- A. As south Chapel Hill’s premiere residential, shopping, and leisure destination, Southern Village is a logical choice for a hotel or inn that would add to the mixed-use functionality of the neighborhood and attract an evergreen stream of visitors to the Village’s businesses and restaurants. Plus, the proposed hotel will be the first to be located south of Chapel Hill’s downtown, thus filling an existing commercial need.
- Q. Where will the hotel be located?
- A. The hotel will be located on a newly acquired parcel of land located on the west side (Southern Village side) of Highway 15/501. The parcel adjoins the Southern Village Apartments District. The vehicular entrance and exit will be located on Highway 15/501, meaning hotel guests will not drive through existing Southern Village streets.
- Q. Is this hotel connected in any way to the Obey Creek development proposal?
- A. No. The Southern Village Hotel is being proposed by a different development team and have no common ownership with the Obey Creek developers.
- Q. Who will operate the Southern Village hotel?
- A. Beacon IMG from Charlotte.
- Q. How many rooms will the hotel have?
- A. The hotel will have 112 rooms and facilities for meetings and events.
- Q. Will the hotel include additional facilities?
- A. Yes. The hotel will feature facilities for events and meetings.
- Q. How will the hotel affect traffic patterns in Southern Village?
- A. The hotel will not impact traffic patterns in Southern Village. The vehicular entrance and exit will be located off Highway 15/501 South and will not put pressure on existing neighborhood roads. The entrance facing Barksdale Drive will be designed and landscaped for pedestrians, much like the existing businesses on Market Street.
- Q. Will the hotel be visible from 15/501 South?
- A. Yes. The hotel will be set back 70-80 feet from the existing curb on Highway 15/501, with all frontage generously and attractively landscaped.
- Q. What will the hotel look like?
- A. Designs for the hotel have not been finalized, but current plans include two attractive façades, one facing Highway 15/501, and the other, pedestrian-oriented façade facing Barksdale Drive.
- Q. How is the land slated for development currently being used?
- A. The development site is currently home to several 1960s-era single-family rental properties that lost much of their front yards to the widening of Highway 15/501.
- Q. What is the schedule for construction of the hotel?
- A. We hope to begin construction in June 2014.
- Q. What is the projected value of the hotel?
- A. The investment is projected at $15 million. At the current tax rate, this new project would generate $231,794 per year in property taxes for the town, county and school district.
- Q. What are the projected tax revenues associated with the project?
- A. The investment for the project, which is projected at $15 million, would generate $231,794 per year in property tax revenues for the town of Chapel Hill, Orange County, and the Chapel Hill-Carrboro school district. In addition, assuming 65% occupancy of the hotel, local governments would receive more than $178,000 per year in occupancy taxes.
- Q. How will Southern Village benefit from the addition of a hotel?
- A. The Chapel Hill-Carrboro Visitors Bureau reports that in 2012, overnight visitors in Chapel Hill spend an average of $285 per day on lodging ($126), food and drink ($85), shopping ($37), and transportation ($37). The hotel will attract a steady stream of new visitors—including leisure travelers, business travelers, and people visiting the University and UNC Hospitals—many of whom will naturally patronize businesses in the Village Center. A vibrant Village Center, in turn, helps keep housing values in the neighborhood strong. In addition, the hotel will broaden the array of conveniences available to residents by providing a place for guests and family members to stay.
- Q. Will the hotel follow the guidelines laid out in the Southern Small Area Plan?
- A. Yes, the hotel will reflect the spirit of the Southern Small Area Plan, which called for concentrated development that is mixed use, transit-oriented and walkable.
- Q. Will the hotel allow for pedestrian access to the Village Center?
- A. Yes. The hotel’s Barksdale-facing façade will be set close to the sidewalk, encouraging pedestrian activity, and will be located a short stroll from the Village Center.
- Q. Will the hotel be much taller than existing buildings in Southern Village?
- A. Not much. For comparison, Weaver Street Market is 42 feet at the front and 49 feet at the back. The hotel height will be approximately 54 feet tall.
We’re very happy to announce that the Chapel Hill Town Council unanimously approved Bryan Properties’ proposal to build a new hotel on 15-501 between the two entrances to Southern Village.
Plans for this welcome addition to the community have been in process for awhile, and it's expected that construction will begin sometime in 2014.